Network Equipment Vendor Optimizes Their Customer's Investment
A global company providing telecommunication equipment to the wireless service provider space was searching for innovative ways to capture new revenues by providing outsourced services to their customers. The services practice lead turned to us to help define a new strategic direction.
New Focus Leads to New Growth
Following our detailed analysis, we recommended a new strategy that would address the most challenging and growth oriented opportunities within the wireless service provider space. The strategy aligned the vendor's strengths with emerging market demands while also recommending the elimination and reduction in lower value existing services.
Increased Value to Customers
The new strategy elevated the vendor's position with their customers as a thought leader and business partner to help resolve leading edge technical challenges.
Making IPTV Return on the Investment
A global company providing telecommunication equipment to the telecom service provider space wanted to evaluate the tradeoffs associated with the infrastructure to be used to support IPTV and Triple Play services. The Solutions Lab turned to us to create a model that would evaluate the Total Cost of Ownership for the service.
A Model That Answers "What If"
Using the UnisonSM Business Planning Framework supported by the UnisonSM MCS business simulation tool, we were able to deliver a dynamic model that captured the TCO and exercised over 250 inputs across 5 time periods. The resulting model illustrated what was important, what would drive excessive cost and where the IPTV customers should focus their attention to drive cost and risk out of the infrastructure, support and network. The model was later enhanced to introduce multiple revenue sources thus presenting how the service provider customers can drive IPTV and Triple Play services to profitability faster.
Driving Profitability
The model provided the initial answer to what matters and how to be profitable. The longer term value derived from the model is the ability to continue to change the parameters and influences to remain competitive in this rapidly evolving market.